> For the complete documentation index, see [llms.txt](https://docs.shoffi.app/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.shoffi.app/general/the-markets.md).

# The markets

## Public Market

The Shoffi public market is a [public page](https://shoffi.app/market/) that lists affiliate programs from apps using a [subscription plan](https://shoffi.app/pricing/) that includes the Shoffi market.

The page is visible to everyone. Shoffi promotes it to attract new affiliates.

## In-app Market

The in-app market is the `Market` page on every affiliate's Shoffi account. Only registered affiliates have access to this page.

Apps using a [subscription plan](https://shoffi.app/pricing/) that includes the Shoffi market are visible in the in-app market by default. You can opt out in your app settings.

## Apps Visibility

The visibility of apps in the different markets is based on their subscription plan and app settings.

You can opt out of both markets if you want to invite only specific affiliates. To do that, uncheck `Visible on Shoffi` in your [app's affiliate terms](/for-app-owners/the-affiliate-terms.md).