Shoffi Metrics (Beta)

Shoffi Metrics helps you understand how your app is performing by showing key business metrics like MRR, churn, LTV, and revenue breakdowns.

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How to enable Shoffi Metrics

If you have at least 1 integrated app

1. Open Metrics.

2. Click Opt-in Shoffi Metrics.

3. Wait a few minutes/hours while we process it.

4. When it’s ready, you will ne notified by email and in the platform.

If you have no integrated apps

Shoffi Metrics requires at least one app fully integrated with Shoffi.

Go to My Apps, finish integrating an app, then come back to Metrics to opt in.

What you will see in Shoffi Metrics

Summary cards

Shoffi Metrics shows key metrics at the top:

• Gross Earning Total earnings in the selected time range.

• MRR (Monthly Recurring Revenue) Your recurring revenue from subscriptions.

• ARR (Annual Recurring Revenue) Your recurring revenue annualized.

• Usage & One-Time Revenue from usage-based charges and one-time purchases.

• Active Subscribers How many subscribers are currently active.

• ARPU (Average Revenue Per User) Average recurring revenue per active subscriber.

• LTV (Lifetime Value) Estimated customer lifetime value based on your recent data.

• Churn Subscriber churn rate in the selected time range.

Revenue charts

The Revenue section helps you spot trends over time, such as:

• Gross Earning trend

• MRR trend

Filters

You can filter the dashboard to focus on what you need, for example:

• App selector (choose which app to view)

• Date range (example: last 30 days)

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Tooltips and definitions

If you want more detail about any number or chart, hover over it. Tooltips explain what the metric means and how it is calculated.

Troubleshooting

I don’t see data

• Confirm your app integration status is Completed.

• Make sure you’re viewing the right app in the apps selector.